Marketing Executive for Hospital
3 days ago
**Key Responsibilities:1. Referral Development & Relationship Management**
- Identify, approach, and maintain relationships with referral doctors, clinics, diagnostic centers, and healthcare professionals.
- Create and execute strategies to increase patient referrals from partner doctors and institutions.
- Conduct regular visits to referral sources and maintain detailed records of interactions and outcomes.
- Organize Continuing Medical Education (CME) programs, doctor meets, and networking events.
- Ensure timely communication and feedback to referral partners on patient cases and hospital services.
**2. Business Growth & Patient Acquisition**
- Develop and execute marketing plans to increase patient admissions and outpatient visits.
- Promote specialty departments, new services, and health packages to target audiences.
- Support corporate tie-ups, wellness programs, and health camps to attract new patients.
**3. Marketing & Promotion**
- Plan and implement promotional campaigns through print, digital, and outdoor media.
- Coordinate hospital branding activities and ensure consistent brand representation.
- Assist in designing and distributing marketing materials like brochures, leaflets, and newsletters.
**4. Digital & Community Marketing**
- Manage social media content and campaigns to enhance the hospital’s online visibility.
- Support community outreach activities, CSR initiatives, and public awareness events.
- Monitor digital performance metrics and provide insights for improvement.
**5. Market Research & Reporting**
- Conduct market analysis to identify new business opportunities and patient trends.
- Track referral source performance and prepare periodic reports on patient referrals, conversion rates, and revenue contribution.
- Provide feedback to management for improving referral processes and patient satisfaction.
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹35,000.00 per month
Work Location: In person
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