Whatsapp Integrator

4 days ago

Lower Parel Mumbai Maharashtra, India The Brand Saloon - Digital Marketing Agency Full time

We’re looking for a **WhatsApp Integrator** who can seamlessly connect brands with their audiences through **WhatsApp Business API, automation tools, and CRM integrations.**
You’ll be responsible for setting up, managing, and optimizing WhatsApp-based communication flows — from lead generation and engagement to customer support and conversions.

This role is ideal for someone who understands both **marketing automation** and **technical implementation**, and can bridge creative strategy with platform functionality.

**Key Responsibilities**:
**1. Platform Setup & Integration**
- Configure and manage WhatsApp Business API accounts using tools like **Gupshup, Twilio, WATI, or Zoko.**:

- Integrate WhatsApp with **CRMs (HubSpot, Zoho, Salesforce)** and **eCommerce platforms (Shopify, WooCommerce, etc.)**.
- Ensure smooth data flow between WhatsApp, website forms, and backend systems.

**2. Campaign & Workflow Management**
- Build automated WhatsApp communication flows — welcome messages, order updates, promotional broadcasts, and re-engagement sequences.
- Coordinate with creative and strategy teams to design effective message templates and broadcast plans.
- Schedule and deploy WhatsApp campaigns while ensuring compliance with Meta’s guidelines.

**3. Monitoring & Optimization**
- Track campaign performance metrics (CTR, delivery rate, response rate, conversions).
- Optimize workflows for better engagement and reduced drop-offs.
- Troubleshoot technical issues and maintain platform health.

**4. Collaboration & Reporting**
- Work closely with the marketing, performance, and CRM teams to align WhatsApp strategies with larger campaign goals.
- Prepare weekly and monthly reports showcasing campaign performance and insights.
- Stay updated on WhatsApp API updates, automation tools, and chatbot innovations.

**Requirements**:

- 2-4 years of experience in WhatsApp automation, marketing technology, or CRM integration.
- Hands-on experience with WhatsApp API tools (WATI, Gupshup, Twilio, Zoko, etc.).
- Basic understanding of **APIs, webhooks, and JSON**.
- Strong analytical and problem-solving skills.
- Knowledge of marketing automation workflows and customer journey mapping.

**Bonus Points**:

- Experience in **eCommerce, D2C, or performance-driven campaigns.**:

- Understanding of **chatbots, conversational marketing, or AI-powered customer communication.**:

- Familiarity with **Meta Business Suite and compliance processes.**

Pay: Up to ₹700,000.00 per year

Work Location: In person

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