Digital Marketing Specialist
18 hours ago
Job Description – Digital Marketing Specialist
Company: SoftGen Solutions LLP
Location: Mumbai
Experience Required: Minimum 2 years in Digital Marketing
About Us
SoftGen Solutions LLP is a fast-growing software development company specializing in innovative solutions, including our flagship Mobile App for Brokers and Sales Teams. We are looking for a dynamic and self-driven Digital Marketing Executive to generate qualified leads, build our brand presence, and manage all digital campaigns — including WhatsApp marketing — independently.
Key Responsibilities
- Lead Generation & Sales Support
- Plan and execute multi-channel digital campaigns to generate leads for the Broker App.
- Run targeted Google Ads, LinkedIn Ads, Facebook Ads, and WhatsApp campaigns.
- Collaborate with sales teams to drive conversions.
- Branding & Social Media Management
- Manage company presence across LinkedIn, Facebook, Instagram, and Twitter.
- Create content, creatives, and campaigns to build strong online branding.
- Handle WhatsApp Business API / WhatsApp Campaigns for promotions, product updates, and client engagement.
- Content & Marketing Collateral
- Develop engaging content for social media, WhatsApp blasts, emailers, website, and brochures.
- Coordinate with designers for impactful creatives and short videos.
- Analytics & Reporting
- Track campaign performance (SEO, SEM, PPC, WhatsApp CTR, SMM).
- Prepare weekly/monthly reports on leads generated, conversions, and campaign ROI.
- SEO & Website Optimization
- Improve organic visibility with SEO and keyword strategies.
- Manage landing pages to optimize lead generation.
Requirements
- Degree in Marketing, Business, or related field.
- Minimum 2 years' experience in digital marketing with hands-on exposure to lead generation.
- Practical knowledge of WhatsApp Business tools, bulk messaging platforms, or CRM-integrated WhatsApp campaigns.
- Strong expertise in SEO, SEM, Google Analytics, and social media advertising.
- Ability to work independently and handle end-to-end marketing execution.
- Excellent communication and creative storytelling skills.
What We Offer
- Freedom to run and experiment with end-to-end marketing campaigns (including WhatsApp).
- Chance to shape the marketing strategy of a growing SaaS and mobile app business.
- Energetic, growth-oriented work environment.
Job Type: Full-time
Pay: ₹20, ₹25,000.00 per month
Work Location: In person
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