Digital Marketing Specialist

18 hours ago


Bhandup West Mumbai Maharashtra, India SOFTGEN SOLUTIONS LLP Full time ₹ 2,50,000 - ₹ 3,00,000 per year

Job Description – Digital Marketing Specialist

Company: SoftGen Solutions LLP

Location: Mumbai

Experience Required: Minimum 2 years in Digital Marketing

About Us

SoftGen Solutions LLP is a fast-growing software development company specializing in innovative solutions, including our flagship Mobile App for Brokers and Sales Teams. We are looking for a dynamic and self-driven Digital Marketing Executive to generate qualified leads, build our brand presence, and manage all digital campaigns — including WhatsApp marketing — independently.

Key Responsibilities

  • Lead Generation & Sales Support
  • Plan and execute multi-channel digital campaigns to generate leads for the Broker App.
  • Run targeted Google Ads, LinkedIn Ads, Facebook Ads, and WhatsApp campaigns.
  • Collaborate with sales teams to drive conversions.
  • Branding & Social Media Management
  • Manage company presence across LinkedIn, Facebook, Instagram, and Twitter.
  • Create content, creatives, and campaigns to build strong online branding.
  • Handle WhatsApp Business API / WhatsApp Campaigns for promotions, product updates, and client engagement.
  • Content & Marketing Collateral
  • Develop engaging content for social media, WhatsApp blasts, emailers, website, and brochures.
  • Coordinate with designers for impactful creatives and short videos.
  • Analytics & Reporting
  • Track campaign performance (SEO, SEM, PPC, WhatsApp CTR, SMM).
  • Prepare weekly/monthly reports on leads generated, conversions, and campaign ROI.
  • SEO & Website Optimization
  • Improve organic visibility with SEO and keyword strategies.
  • Manage landing pages to optimize lead generation.

Requirements

  • Degree in Marketing, Business, or related field.
  • Minimum 2 years' experience in digital marketing with hands-on exposure to lead generation.
  • Practical knowledge of WhatsApp Business tools, bulk messaging platforms, or CRM-integrated WhatsApp campaigns.
  • Strong expertise in SEO, SEM, Google Analytics, and social media advertising.
  • Ability to work independently and handle end-to-end marketing execution.
  • Excellent communication and creative storytelling skills.

What We Offer

  • Freedom to run and experiment with end-to-end marketing campaigns (including WhatsApp).
  • Chance to shape the marketing strategy of a growing SaaS and mobile app business.
  • Energetic, growth-oriented work environment.

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Work Location: In person


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