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Avp of Data and Campaign Strategy
2 weeks ago
**Role & Responsibilities**:
- ** Campaign Strategy & Execution**: End to End campaign planning, strategizing and execution. Collaborating closely with cross-functional teams (Marketing, Sales & Product, etc.) to manage large-scale marketing efforts.
- ** Performance Measurement**: Analyze and understand key marketing metrics to drive data-informed decisions, ensuring continuous improvement in campaign performance.
- ** Attrition Control**: Develop and implement strategies to manage and reduce team attrition.
- ** Microsoft Dynamics Migration**: Take ownership of the migration to Microsoft Dynamics, ensuring a smooth and efficient process.
- ** Automation Tools**: Implement and manage automation tools that enhance efficiency and optimize campaign workflows.
- ** Database/Inventory Management**: Oversee data management, including procurement, data sourcing, and maintaining data integrity through regular cleansing activities.
- ** Data Analytics & Visualization**: Utilize tools like Power BI and Excel to analyze data and present insights visually, facilitating better decision-making.
- ** Project Management**: Manage projects using tools like Jira, MS Project, or similar platforms to ensure successful execution of initiatives.
**Must-Have Qualifications**:
- ** Data Management Expertise**: Proven experience in managing data through various stages. Proficient in handling internal scrubs and working with free and paid vendor data cycles.
- ** Campaign Management**: Strong background in campaign planning, strategy, execution, and analysis across multiple online channels.
- ** Experience**: 6 to 10 years of data and campaign management experience.
- ** US Market Focus**: At least 3 years of experience working with US clients within the last 10 years.
- ** Communication Skills**: Excellent communication abilities with no noticeable Mother Tongue Influence (MTI).
**Good-to-Have Skills**:
- ** Industry Experience**: Experience in education, training, SaaS, or other cloud-based tools
- ** Technology Proficiency**: Knowledge of database management systems, marketing automation tools, and campaign management platforms.
