Adobe Campaign Manager

4 weeks ago

India EXL Full time
Key Responsibilities

- Campaign Management & Execution
- Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App).
- Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
- Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
- Segmentation & Targeting
- Create customer segments using Adobe Campaign's data model and query capabilities (SQL).
- Leverage behavioural, transactional, and demographic data to build targeted lists.
- Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
- Personalization & Templates
- Configure personalization blocks, dynamic content, and message templates.
- Work with creative teams to build responsive, personalized email templates.
- Campaign Optimization & Reporting
- Monitor campaign performance (delivery, open rates, click-throughs, conversions).
- Conduct A/B testing and provide insights for optimization.
- Generate campaign reports and dashboards for stakeholders.
- Cross-Functional Collaboration
- Partner with data, analytics, and IT teams to ensure smooth campaign execution.
- Work with marketing stakeholders to translate business requirements into technical campaign setups.
- Ensure campaigns align with brand guidelines and compliance requirements.

Required Skills & Qualifications

- 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.
- Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
- Experience with SQL and JavaScript for segmentation and audience building.
- Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
- Understanding of data flows, customer journeys, and campaign automation.
- Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
- Strong analytical skills and experience working with reporting & campaign optimization.
- Ability to collaborate with marketing, data, and technology teams.
- Excellent communication and project management skills.

Nice to Have

- Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
- Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
- Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).

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