
Ciel/sel/26387: Digital Analytics
3 days ago
**Key Responsibilities**
- Engage directly with the client to understand marketing objectives
- Architect solutions & provide recommendations that drive results on client campaigns & objectives
- Support A/B testing build work using customer experience optimization tools
- Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
- Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
- Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts
- Work with various internal and externalstakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines
**Qualifications**:
- 2 - 5 years of industry experience required
- Bachelors or Masters degree in Mathematics, Statistics, Economics, Finance, or Engineering required
- Strong experience with SQL and Python required
- Media Platforms and 3rd Party Tools experience (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) useful
- Strong experience in Web Analytics tools (Adobe, Omniture, WebTrends, Google Analytics, AdWords, AdCenter, DoubleClick, MediaMath, Exact Target, etc.) preferred
- Understanding of relational databases and familiarity with data processing
- Excellent written and oral presentation skills
- Strong problem solving and consulting skills
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