Customer Activation

As the Customer Activation & Marketing Controller, you contribute to added customer value, a strong brand and increased sales by managing the goal setting, follow up and KPIs of the Loyalty & Customer base, Customer experience, Brand & Media for the region. Working toward aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you drive the budget process and follow-up of all CA&M costs related to results/outcome achieved. Being an exceptional Business Controller, you understand customer centric KPIs, marketing and research costs, including related results and outcome, media budgets and reporting structures.

You have strong commercial focus and are insight and data driven with proven ability to drive results and work towards goals with a proven track record of creating customer-centric results that lasts. You can connect and interact with different functions to drive goals and KPIs to grow Brand, Sales and improved Customer experience.

**Key responsibilities***
- You are responsible in driving the customer activation goal process for the region to set customer centric, measurable and clear targets & KPIs related to customer base and customer experience, loyalty, brand development, performance media revenue & traffic.
- Lead budget process related to customer activation - media spend, content costs, production costs, agency fees & other posts related to tools and the team - all costs in relation to results achieved, making sure the function deliver on set goals.
- Coordinate with cross functional teams to follow up on costs and performance of brand & sales activation campaigns, customer base and customer/brand experience.
- Support and coordinate discussions regarding trade-off related to media, production, research budgets and regional/local procurement processes.
- You analyze data to identify trends, make data-driven decisions and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software.

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**Qualifications**
To be successful in the role as CA&M Controller, you should have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals. As an experienced Business Controller, you understand customer centric KPIs, marketing and research costs, including related results and outcome, media budgets and reporting structures.

What you need to succeed:

- Business degree/relevant qualifications - if not, at least 3 years of working experience in a Business Controller role preferably in marketing, media and/or CRM in agency or retail company.
- Strong analytical ability and understanding of retail KPIs from a customer, sales and/or media perspective.
- Structured, organized and efficient in setting and managing large budgets related to achieving clear targets & KPIs related to customer base and customer experience, loyalty, brand development, performance media revenue & traffic.
- Experienced working in an international environment managing teams across complex set up, multiple location and is familiar with digital / tech and omni ways of working.
- Effective collaborator with strong stakeholder management and communication skills.

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**Additional Information**
This is a full-time position, reporting to the Regional Head of Customer Activation & Marketing for India.

This position is based at the Support Office in Bangalore, Karnataka, India.

**Global Benefits**

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

**Inclusion & Diversity**

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

**Company Description**

H&M is a fashion brand that offers the latest styles and inspiration, from fashion piec