Activation Marketer
5 days ago
Job Description:
Roles and responsibilities:
- Responsible for various marketing activities for a brand, product and/or channel.
- Defines and coordinates execution of market/ customer analysis and reports on findings to guide business decisions.
- Implements marketing tactics around product, channel, pricing and promotions and execute efforts identified on the marketing plan.
- Leads projects as well as initiatives to ensure the overall growth and branding strategy. Works under mínimal supervision
- Responsible to drive the marketing objectives for the portfolio/commodity across customer segments in India
- Responsible for driving achievement of Sales, OLCG, Pricing, GM targets for the portfolio
- Responsible to drive upgradation and penetration of Growth Vector products
- Work closely with area portfolio and campaign leaders to develop/activate marketing campaigns for the portfolio in India
- Work closely with the Sales, Scientific Affairs, Clinical Specialist, Application Engineering teams to execute the marketing campaigns in India
- Work closely with integrated marketing team to execute digital demand generation projects and meet defined KPIs
- Enable sales team with right tools and assets for creating and closing opportunity pipeline
- Gather voice of customer, competitive intelligence as necessary to generate insights about market trends
- Periodic field working to have direct interaction with customers and gather market intelligence
- Support execution of artwork revisions, QIPs with PMSOs, customer engagement events, trainings.
- Comply and adhere to all ethics and compliance requirements of 3M
Qualifications:
- A Bachelor/Master level university/college degree in Marketing or Business Administration is preferred
- A minimum of 2 to 5 years relevant working experience in medical device/wound care product/surgical consumables is preferred
- Excellent ability to communicate in written and spoken English
- Knowledge of relevant software tools like MS Excel, MS PowerPoint
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