Associate - Activations

5 days ago

Bengaluru Karnataka, India Myntra.com Full time

**Goals & Objectives**:
Managing the operations of fwd Campus program including events, ambassadors and community

Creation of a collaborative environment amongst our members

Driving growth and promotion of fwd fashion offerings in the student base

**Responsibilities**:
Campus, Community Engagement & Events:

- Manage the fwd student community to to build engaged communities of brand fans, shoppers and creators through education, fun and sales activities
- Plan and Execute strategies for growth for the campus & student program for Myntra including participation in events & onground activations that include a balance of educational, fun, and sales-related activities
- Manage the fwd campus ambassador program to ensure highest level of member engagement and participation
- Create evolving member growth strategy

Content Development:

- Create and oversee the development of marketing collaterals, content, and promotional materials

Cross-Functional Collaboration:

- Collaborate with category teams, pricing teams & central marketing & social media teams to ensure cohesive messaging and alignment of marketing efforts.
- Collaborate with external agencies and partners to execute marketing initiatives

**Qualifications**:

- Bachelor's degree in Brand Marketing, Brand Communications, Influencer & Social Media Marketing, Digital Marketing, Business, or a related field
- Strong understanding of social media platforms, influencer trends, digital marketing
- Excellent project management and organizational skills.
- Excellent communication, negotiation, and relationship-building skills.
- Creative thinker with the ability to develop innovative marketing strategies.

**Preferred Skills**:

- Creative thinking and the ability to generate unique and engaging campaign ideas.
- Project management skills and ability to multitask in a fast-paced environment.
- Experience working with cross-functional teams and external partners

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