Associate, Market Research

1 week ago

Gurgaon, India Cvent Full time

**About Cvent**

Cvent is a global meeting, event, travel, and hospitality technology leader, with more than 4,000+ employees worldwide. As a leading cloud-based technology company, we have over 28,000+ customers, including 80% of the Fortune 100 companies, in more than 100 countries.

Cvent’s software solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. In addition to helping event planners navigate every aspect of the event process, we also provide an integrated platform to hoteliers to help create qualified demand for their hotels, manage that demand more efficiently, and measure their business performance in real-time.

**What you will be doing**:

- Gather and update information (through secondary research) to build or maintain marketing database of Customers and Prospective Clients.
- Help company’s strategic objective of evaluating and expanding the MICE market space by conducting advanced and focused secondary research on industry segments and verticals ranging from associations to corporations.
- Identify industry trends, competitors, and MICE industry trends through market research and Cvent tools.
- Coordinating with Sales and Cross Functions to ensure follow ups on Leads Generated.

**What you will need for this position**:

- Applicant should have a strong academic background
- Applicant should have Internet Research Acumen
- Applicant should have excellent spoken and written English
- Ability to liaise with cross-functional teams like sales and sales operations
- Good interpersonal skills and high attention to detail
- Positive attitude and out of the box thinker
- Proficient with MS Office, particularly Excel
- 0 - 1 years of work experience is desired; however, freshers with requisite skills may also apply
- Educational Qualification - Graduate (any stream)

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