CRM Admin

At myPOS, we’re all about helping businesses grow and get paid. We make payments simple, smart, and accessible for everyone, but we’re more than just payment solutions—myPOS is a partner in growth. From free multicurrency accounts to powerful e-commerce tools, we’re here to support business owners of all sizes and everyone out there who dreams of starting their own business.

As we are expanding our team, we’re looking for **Marketing Analyst**to help us make a real difference in the Fintech industry. Ready to join us and shape the future of payments? Let’s make it happen

**About the role**:
As a Marketing Analyst, you will be responsible for leveraging HubSpot's marketing automation tools and data analytics to optimise marketing campaigns, track performance, and provide actionable insights that drive growth and enhance customer engagement. This is a fantastic opportunity to contribute to the success of a rapidly growing company while using cutting-edge tools and technology.

**What you’ll do**:
**Campaign Analytics & Reporting**:

- Develop custom dashboards and reports in HubSpot to provide real-time insights on key performance indicators (KPIs).
- Provide regular reporting and actionable insights to marketing, sales, and executive teams to refine strategies and drive business outcomes.

**Lead Management & Nurturing**:

- Leverage HubSpot’s CRM and automation features to segment, nurture, and score leads through the marketing funnel.
- Analyse lead conversion rates and optimize lead nurturing workflows to ensure higher engagement and sales handoff efficiency.

**Market Research & Competitive Analysis**:

- Conduct in-depth market research and competitive analysis to identify trends, customer needs, and opportunities for myPOS growth.
- Use insights to help shape the marketing strategy and make data-driven decisions.

**Content Strategy Support**:

- Collaborate with the content team to track content performance using HubSpot and suggest optimizations based on data analysis.
- Analyze website traffic, blog engagement, and social media activity to determine content ROI.

**A/B Testing & Optimization**:

- Continuously monitor results, and iterate on strategies to improve overall marketing effectiveness.
- **Collaboration & Cross-Functional Support**:

- Work closely with Sales, Product, and Customer Success teams to ensure alignment of marketing efforts and track customer journey data.
- Provide marketing teams with actionable insights for customer segmentation, personalization, and targeted outreach.

**HubSpot Expertise**:

- Act as the go-to expert for HubSpot tools, ensuring the team is utilising the platform to its fullest potential.
- Stay updated on the latest HubSpot features and best practices to continuously improve marketing workflows and automation

**This role is perfect for you if you have**:

- 3+ years of experience in marketing analysis, digital marketing, or a related field, with a focus on using HubSpot.
- Experience with A/B testing, data analytics, and performance measurement.
- Strong analytical skills and proficiency in data interpretation
- Expertise in HubSpot platform, including workflows, reporting, and dashboards
- Familiarity with SEO, SEM, and content marketing strategies.
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Excellent communication skills to present data-driven insights in a clear, actionable manner.
- Strong attention to detail and ability to work independently.
- Collaborative and team-oriented with a proactive attitude.
- Fluent in English

**Why you should join myPOS**:

- Vibrant international team operating in hi-tech environment
- Annual salary reviews, promotions and performance bonuses
- myPOS Academy for upskilling and training
- Unlimited access to courses on LinkedIn Learning
- Refer a-friend bonus as we know that working with friends is fun
- Annual individual training and development budget
- Teambuilding, social activities and networks on a multi-national level

**What we offer**:

- Excellent compensation package
- 25 days annual paid leave (+1 day per year up to 30)
- Full “Luxury” package health insurance including dental care and optical glasses
- Meal vouchers of 200 BGN per month
- Onsite fitness, bowling, and relax areas (Varna) or free of charge Multisport card (Sofia)
- Free coffee, snacks and drinks at the office

**Who we are**:
Since 2014 we’ve been all about making payments easier and more accessible for businesses of all shapes and sizes. Whether you’re at the counter, selling online, or on the move, we’ve got businesses covered with smart, accessible and affordable solutions that keep things easy.

Our mission? It’s simple. Help businesses get paid by taking advantage of modern tech and innovative ideas, so payment challenges are a thing of the past.

**Pro tip**: