Digital Marketing Executive
6 days ago
**Job description**
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Create and manage the publication of compelling and engaging digital content.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical abilities to evaluate and improve end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
**Required Qualifications**:
- Bachelors degree in Marketing or relevant field.
- Proven working experience in digital marketing.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Strong written and verbal communication skills.
**Job Types**: Full-time, Permanent
Pay: ₹12,000.00 - ₹18,000.00 per month
Schedule:
- Day shift
**Experience**:
- Digital marketing: 1 year (required)
Work Location: In person
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