Neighbourhood Marketing

1 week ago

Yelahanka Bengaluru Karnataka, India Cytecare Hospital Full time

Job role

**Community Engagement & Outreach**
- Develop and implement neighborhood-level marketing strategies to promote hospital services.
- Build relationships with local influencers, resident welfare associations (RWAs), schools, gyms, corporates, and community leaders.
- Plan and execute health camps, awareness talks, and wellness drives in residential complexes and public spaces.
- Identify and leverage local festivals, fairs, and cultural events for brand visibility.

**Partnerships & Networking**
- Collaborate with pharmacies, clinics, gyms, and wellness centers for referral programs.
- Forge partnerships with local businesses and organizations to create cross-promotional opportunities.
- Maintain strong connections with RWAs and corporates for recurring health check-up tie-ups.

**Brand Visibility & Marketing Collateral**
- Ensure branding presence in neighborhood hotspots (clinics, diagnostic centers, schools, retail outlets).
- Distribute marketing material (brochures, standees, banners) in high-traffic areas.
- Coordinate with the central marketing team for campaigns and creatives tailored to local needs.

**Events & Activations**
- Organize small-scale health talks, screenings, and awareness drives.
- Support hospital-organized mega events by mobilizing local participation.
- Measure the success of activations through footfall, inquiries, and conversions.

**Digital & Feedback Loop**
- Support local-level digital campaigns (WhatsApp groups, community forums, local influencers).
- Collect community feedback to refine marketing strategies.
- Track and report leads generated through neighborhood activities and ensure follow-up with the hospital’s front office/CRM team.

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person

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