PPC Executive

1 week ago

Khar Danda Mumbai Maharashtra, India YDigital Full time

Role Overview:
Key Responsibilities:
Paid Advertising & Campaign Execution:
Master Google Ads & Meta Ads - Plan, execute, and scale campaigns across Search, Display, Shopping, Video, Facebook, and Instagram.

Set up and optimize campaigns with the right targeting, audience segmentation, and bidding strategies.

Run A/B tests on creatives, ad copies, and landing pages to improve performance.

Implement lookalike audiences, retargeting, and custom audience strategies to improve lead quality.

Funnel Optimization & Conversion Rate Optimization (CRO):
Optimize landing pages and user flows to increase conversions.

Identify drop-off points in the funnel and improve performance metrics such as CTR, CPC, and CPA.

Work with designers and developers to create high-converting ad creatives and landing pages.

Analytics, Tracking & Performance Measurement:
Set up and manage Google Analytics, GTM, Facebook Pixel, and UTM tracking.

Ensure proper conversion tracking to measure CPL, CAC, and ROI.

Generate weekly/monthly reports with insights, trends, and action plans.

Monitor ad spend vs. revenue generated and optimize for profitability.

Budget & ROI Management:
Allocate and optimize monthly budgets across multiple campaigns.

Reduce cost per lead (CPL) and customer acquisition cost (CAC) while ensuring high-quality leads.

Forecast ad spend and scale campaigns profitably.

Who Should Apply?

✔ Minimum 3 years of experience in running and scaling Google Ads & Meta Ads campaigns.

✔ Mastery of Google Ads & Facebook Ads Manager, including audience targeting, bid strategies, and conversion tracking.

✔ Strong analytical skills with experience in Google Analytics, GTM, Facebook Pixel, and data-driven decision-making.

✔ Expertise in ad copywriting, A/B testing, and funnel optimization.

✔ Proven experience in reducing CPL & CAC while increasing conversions.

✔ Hands-on experience with lead generation and direct response marketing.

✔ Strong understanding of customer psychology & sales funnels.

✔ Proficiency in Google Sheets & performance tracking dashboards.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹80,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Work Location: In person

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