Copy Writer

1 week ago

Bengaluru, India Lowe's Full time

**About Lowe’s Companies Inc.**

**About Lowe’s India**

Lowe’s India is the retail technology center for Lowe’s Companies Inc. and is based out of Bengaluru, India. Set up in 2014, Lowe’s India focuses on technology and shared business services. Technology teams support e-commerce, mobile, infrastructure and corporate systems that enable various functions such as supply chain, distribution, corporate services. Initiated with just over 20 associates, Lowe’s India now has a growing associate base which employs over 3000 people.

**Job Summary**:
The Copywriter creates world-class copy that is in the Lowe's brand voice with a demonstrated flexibility to write broad brand messages as well as promotional copy.

The Copywriter translates the business brief into consumer-friendly concepts and communications. This requires an understanding of the customer mindset and the ability to find a unique reason to believe, and to convince our customers that Lowe's is the preferred retailer for their needs. The Copywriter writes a range of options to meet the needs of the business.

**Roles & Responsibilities**:
**Core Responsibilities**:

- Develops brand-consistent creative concepts, print copy and broadcast scripts
- Works with cross-functional design and copy teams to provide enterprise-level concepts and copy
- On a monthly basis, the Copywriter works with the ACDs, Designers and Copywriters to help guide the work product against brand standards and business requests. This work can span all job tiers and all channels.
- Creates concepts and copy for advertising materials including but not limited to in-store signage, radio, and digital media
- Assists ACDs to maintain and evolve Lowe’s voice
- Produces radio spots that are in campaign and balance brand voice with promotions
- On a daily basis, the Copywriter carries a workload of conceptual and tactical copywriting requests. In addition, the Copywriter is a professional mentor for Copyeditors and helps to review work for consistency. By providing Feedback & guidance.
- Collaborates with designers, ACDs, and marketing partners to develop cohesive brand communications
- Presents concepts to internal teams for review and approval
- Writes copy that’s conceptual and in campaign for Lowe’s digital and print advertising communications

**Years of Experience**
- 2+ years

**Education Qualification & Certifications (optional)**

**Required Minimum Qualifications**:

- Bachelor's in marketing, Communication, Journalism, English

**Skill Set Required**

**Primary Skills (must have)**
- Demonstrated detail-orientation with a bias to literal accuracy
- Strong written and verbal communication skills including an expert level of knowledge of the English language, grammar, spelling and punctuation
- A strong portfolio of previous copy writing experiences

**Job ID**
- 2559889BR

**Job Category**
- IND-Marketing

**Employment type**
- Full time

**Job Classification**
- Flex

**Location**
- Bengaluru

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