Social Media

1 week ago


Vadaj Ahmedabad Gujarat, India Incipientinfo Full time

**Role Overview**:
**Key Responsibilities**:

- Plan, create, and optimize Meta Ads & LinkedIn Ads campaigns for lead generation.
- Develop targeting strategies that capture SMEs, startups, and enterprise decision-makers.
- Continuously analyze performance metrics (CPL, CTR, ROAS) and implement data-driven improvements.
- Conduct A/B testing for creatives, copy, and audience segmentation.
- Work closely with the content & design teams to develop ad creatives that convert.
- Manage lead forms, landing pages, and conversion tracking.
- Stay updated with platform updates, bidding strategies, and ad policies.
- Report weekly/monthly campaign performance with clear insights and recommendations.

**Required Skills & Experience**:

- 1+ year of proven experience in Meta Ads and LinkedIn Ads lead generation.
- Strong knowledge of audience targeting, bidding strategies, and campaign funnels.
- Hands-on experience with Facebook Business Manager & LinkedIn Campaign Manager.
- Proficiency in using Analytics tools (Meta Ads Manager, LinkedIn Insights, Google Analytics, etc.).
- Excellent understanding of B2B lead generation and conversion optimization.
- Strong analytical mindset with the ability to interpret data & optimize campaigns.
- Good communication skills and ability to collaborate with cross-functional teams.

**Preferred Qualifications**:

- Experience with retargeting campaigns & lookalike audiences.
- Understanding of CRM integration with ad platforms.
- Knowledge of landing page CRO (conversion rate optimization).
- Certification in Meta Ads / LinkedIn Marketing is a plus.

**Benefits of joining us**:

- 5 days working week
- Flexible work timing
- PF Benefit
- Leave Encashment
- Learning Sessions

**Job Types**: Full-time, Permanent

Pay: ₹10,852.39 - ₹45,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment
- Provident Fund

Work Location: In person



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