Brand Marketing Role with Leading Insurance Company

2 weeks ago

Gurgaon, India Skillventory Full time

**Brand Marketing role with leading Insurance company**:

- From 2 to 7 year(s) of experience
- ₹ Not Disclosed by Recruiter
- Gurgaon/Gurugramor

**Roles and Responsibilities**

**Brand Marketing role with leading Insurance company**

**Job Description**:
- ** Brand Strategy**: Collaborate and create Annual Operating Plans for Brand.
- ** Campaign Management**: Develop and manage Brand Campaigns with thorough execution of plan to deliver on KPIs
- ** Creative Excellence**: Understanding Brand Guidelines & Design philosophy to create compelling
- and persuasive creative assets across formats to communicate with consumers
- ** Consumer Insights**: Generate understanding of the Consumer Journey; Consumer Behavior and glean actionable insights
- ** Media**: Work with Media Team to deploy right levels of media across ATL forms TV/Print/Outdoor/Radio
- ** Product Launches**: Collaborate with Products Team & co-create Product launch plans
- ** Digital Marketing**: Understanding of digital marketing for brand building exercises and leveraging social media for building top-of-the-funnel metrics
- ** Market Research**:Initiate primary and secondary research to test concepts; creative recall; usage& attitude studies and brand health metrics
- ** Data Analysis**: Ability to work with large cross functional data-sets and generate actionable data driven insights on performance and spends

Location:

- Gurgaon- Working Model:

- Office**Key Interactions**:
**Internal: Products; Sales**; Claims; Renewals; Legal; Compliance; Procurement & Finance
- **External: Advertising Agencies**; Market Research Partners; Media Agency; Other Vendors- Role:_Other
- Salary:_ Not Disclosed by Recruiter
- Industry:_Insurance
- Department:_Other
- Role Category:_Other
- Employment Type:_Full Time, Permanent
- Key Skills- Brand MarketingInsuranceEducation
- UG:_Any Graduate

**Company Profile**:
SKILLVENTORY
- Leading RPO - Recruiter Name:_mayank Thakur
- Contact Company:_SKILLVENTORY
- Telephone:_7723014109

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