Digital Marketing Executive

7 days ago

Mumbai Maharashtra, India The Quarry Gallery Full time

**Marketing | Mumbai**:
Job Address - The Quarry Gallery : 1012, Devi Dayal compound, Next to Crompton Greaves, Kanjurmarg (E), Mumbai
- 400042.

No Of Position - 1

**Who are we?**

The Quarry is a luxury home décor brand. It’s nothing less than a revolution in the natural stones industrybringing the finest natural stones to India and changing the way they’re sold.

We are a lean team of high performing go-getters who take ownership of their roles in the organisation. Debates and discussions are an important part of our culture and we encourage people to bring unique perspectives to the conversations.

Most importantly, we love solving problems.

**Responsibilities?**
- Develop, and execute paid digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, and programmatic platforms.
- Ensure alignment with the brand’s visual identity, tone, and style across all paid media channels.
- Stay updated on industry trends and competitor activities to keep the brand at the forefront of digital innovation.
- Collaborate with sales, product, design, and cross-functional teams to align digital strategies with business goals.
- Use data-driven insights to inform decisions, and improve campaign performance.
- Oversee daily monitoring, reporting, and delivery of media plans, ensuring KPI success.
- Adapt strategies based on regional trends, local market nuances, and seasonal shifts.
- Work closely with agencies and stakeholders to execute and deliver marketing plans.
- Analyze media performance and creatives, suggesting improvements and next steps.
- Conduct regular competitive analysis and benchmarking for continuous improvement.
- Manage budgets and billing processes for accuracy and transparency.
- Deliver detailed analysis and reporting on paid media actions, identifying new opportunities and corrective solutions when necessary.
- Ensure seamless integration of Google Analytics, Tag Manager, and paid platforms with brand assets.

**Requirements**:

- Strong lead generation experience in paid social, search, and display (programmatic experience is a plus).
- Expertise in platforms such as Meta Business Suite, LinkedIn Ads, Google Ads, Pmax, Display, YouTube, Twitter Ads, Google Analytics, and Tag Manager. Experience with DV360, CM360, and Amazon DSP is an advantage.
- In-depth knowledge of search and social platform algorithms.
- Experience in ad operations, including trafficking, click trackers, and UTM implementation.
- Experience working with UHNI customers, understanding luxury market dynamics and consumer behavior.
- Proficiency in media planning, budgeting, reporting, and campaign optimization.
- Excellent communication skills, with a strong ability to work independently and collaborate with teams.
- Fluency in Microsoft Office, particularly Excel, Word, PowerPoint, and experience with AI tools.

**Preferred Experience**
- 1-3 years of relevant experience in digital marketing for luxury brands or agencies.
- Strong understanding of luxury industry trends and marketing strategies, both locally and globally

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