Social Media Marketing Executive

1 week ago


Gurugram Haryana, India EPUB SOLUTIONS PRIVATE LIMITED Full time

Profile Summary

We are seeking a skilled performance-driven Social Media Marketing Executive with hands-on experience in paid advertising, SEO, and social media management. This role requires a strategic thinker with execution capability and strong analytical skills to drive brand visibility and lead generation.

Key Roles and Responsibilities
- Strategize, execute, and scale high-performing Meta (Facebook/Instagram) and Google Ads campaigns tailored for lead generation and brand growth.
- Oversee end-to-end social media management—curate, schedule, and optimize content that builds brand authority and drives audience engagement.
- Lead SEO efforts—conduct keyword research, optimize website content, and implement link-building strategies to boost organic visibility.
- Drive qualified traffic through organic and paid funnels, leveraging innovative growth hacks and audience insights.
- Implement A/B testing for creatives, copy, targeting, and landing pages to constantly improve ROI and user experience.
- Monitor and analyze performance metrics using tools like Google Analytics, Meta Business Suite, Tag Manager, etc, transforming data into actionable insights.
- Collaborate cross-functionally with content creators, designers, and developers to craft high-converting campaigns.
- Stay ahead of the curve with the latest trends, platform updates, and digital innovations to ensure a competitive edge. Prepare crisp performance dashboards, reports, and strategic inputs for management reviews.

Knowledge Skills
- Education: Graduate or any related field
- Experience: 1+ years in social media marketing or a related role.
- Excellent written and verbal communication skills.
- Proficiency in Google Ads, Facebook Ads, SEO tools, and Google Analytics.
- Good understanding of online marketing channels and strategies.
- Basic content creation skills (e.g., Canva, copywriting).

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person



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