Performance Marketer

4 days ago


Ahmedabad Gujarat, India Petpooja (Prayosha food services Pvt ltd) Full time

**About the Role**:
**Key Responsibilities**:

- Plan, execute, and optimize campaigns across **Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and Amazon Ads**.
- Manage campaign budgets to maximize ROI, CPL, CPA, CAC and ROAS while ensuring lead quality.
- Implement and manage **conversion tracking, UTM tagging, HubSpot workflows, offline conversion imports, and CRM integration**.
- Collaborate with sales teams to track **offline sales processes** and ensure marketing campaigns contribute directly to revenue.
- Conduct **A/B testing** on creatives, audiences, bidding strategies, and landing pages to improve performance.
- Analyze campaign performance, prepare **weekly/monthly reports**, and provide actionable insights.
- Work closely with creative and content teams to deliver engaging ad copies, visuals, and product-focused campaigns.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of hands-on experience in **performance marketing (Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads)**.
- Proficiency in **tracking & analytics tools** (GA4, Google Tag Manager, HubSpot, Looker Studio, etc.).
- Strong understanding of **offline sales attribution** and CRM-led performance measurement.
- Experience with **HubSpot (or similar CRM tools)** for lead capture, nurturing, and reporting.
- Analytical mindset with advanced **Excel skills** for campaign reporting.
- Ability to independently manage multiple campaigns and deliver on performance KPIs.

**Good to Have (preferred)**:

- Experience in **SaaS marketing campaigns** (MQL → SQL → customer funnel).
- Exposure to **Amazon Ads optimizations** (sponsored products, display ads, DSP, FBA).
- Knowledge of **CRO and offline sales process**.

Certifications in **Google Ads, Meta Ads, Amazon Ads, or HubSpot**.

Pay: ₹30,000.00 - ₹45,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Provident Fund
- Work from home

Work Location: In person



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