Social Media Executive

**Role Overview**:
As a Social Media Executive at Netchqs Solutions, you will be instrumental in crafting compelling digital narratives, optimizing ad spend for maximum ROI, and generating high-quality leads for our e-commerce account management services and our clients' products.

**Key Responsibilities**:

- **Social Media Strategy & Management**:

- Develop, implement, and manage comprehensive social media strategies aligned with Netchqs' and client business objectives.
- Oversee content creation, scheduling, and publishing across various platforms including Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and others relevant to the target audience.
- Engage with the online community, respond to comments and messages, and foster brand loyalty.
- **Paid Advertising (Google Ads & Meta Ads)**:

- Plan, execute, and optimize paid advertising campaigns on **Google Ads** (Search, Display, Performance Max) and **Meta Ads** (Facebook, Instagram) with a strong focus on lead generation and sales conversions.
- Conduct in-depth keyword research, audience targeting, ad copy creation, and A/B testing to maximize campaign performance and ROI.
- Manage ad budgets effectively, ensuring optimal spend and performance across all campaigns.
- Implement retargeting and lookalike audience strategies to expand reach and improve conversion rates.
- **Lead Generation & Nurturing**:

- Design and implement lead generation funnels through social media and paid ads, utilizing lead forms, landing pages, and compelling offers.
- Collaborate with the sales team to ensure seamless lead handover and provide insights for lead nurturing.
- Track and analyze lead quality and conversion rates from various digital channels.
- **Content Creation & Curation**:

- Work closely with the Graphics Designer to conceptualize and create engaging visual content (images, videos, infographics) for social media and ad campaigns.
- Develop compelling ad copy, headlines, and calls-to-action that resonate with target audiences.
- Curate relevant industry news and insights to share with the audience, positioning Netchqs as a thought leader.
- **Digital Media Activity & Analytics**:

- Monitor, analyze, and report on social media and paid advertising performance using tools like Google Analytics, Meta Ads Executive, and other platform-specific insights.
- Provide actionable insights and recommendations for continuous improvement and strategy refinement.
- Stay updated with the latest digital marketing trends, platform algorithm changes, and advertising best practices.
- **Collaboration**:

- Collaborate cross-functionally with e-commerce executives, sales teams, and graphic designers to ensure integrated marketing efforts.
- Manage relationships with external partners or influencers as needed.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- [Specify number, e.g., 3-5] years of hands-on, proven experience in social media management and paid digital advertising.

**Skills & Experience**:

- **Mandatory Hands-on Experience**:

- Developing and executing comprehensive social media strategies.
- Managing and optimizing campaigns on **Google Ads** (Search, Display, Performance Max).
- Managing and optimizing campaigns on **Meta Ads** (Facebook, Instagram) with a strong focus on lead generation.
- Utilizing social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Experience with **Lead Generation** strategies and funnels.
- Proficiency in digital marketing analytics tools (Google Analytics, Meta Ads Executive, LinkedIn Campaign Executive, etc.).
- Strong understanding of SEO principles for content visibility.
- Excellent written and verbal communication skills (English is essential; proficiency in regional Indian languages is a plus).
- Creative thinking with a strong understanding of visual aesthetics and brand storytelling.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Ability to manage multiple projects and priorities in a fast-paced agency environment.
- Proactive, self-motivated, and results-driven with a proven track record of achieving marketing KPIs.

**Benefits**:

- Competitive salary and performance-based incentives.
- Opportunity to work with a diverse portfolio of leading brands.
- Continuous learning and professional development in the dynamic e-commerce and digital marketing sectors.
- Collaborative and supportive agency work environment.

Pay: ₹18,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

Work Location: In person

Expected Start Date: 04/08/2025