Social Media Executive

**About the Company**

Social Refuel is an Event and Media Management company delivering impactful on-ground experiences and strategic digital narratives across music, lifestyle, sports, corporate, and IP-based events. We’re seeking a Social Media Executive with strong creative vision, brand storytelling skills, and a passion for building engaged communities. You will own the brand’s voice, oversee organic content strategy, and ensure our events and IPs achieve maximum cultural visibility.

**Key Responsibilities**

**Brand & Content Strategy**
- Develop and execute monthly/quarterly content plans across Instagram,Facebook, LinkedIn, YouTube, X (Twitter), Threads, and emerging platforms.
- Shape brand tone, visual identity, and messaging for consistency across all touchpoints.
- Create campaigns that generate buzz for events, IP launches, and sponsorship activations.

**Community & Influencer Marketing**
- Identify, onboard, and manage influencers, creators, and community partners.
- Build micro-communities aligned with event audiences and brand ethos.
- Oversee influencer contracts, deliverables, and performance tracking.

**Event & IP Coverage**
- Lead organic pre-event hype, live coverage, and post-event storytelling.
- Coordinate with production teams for real-time content capture and live engagement.
- Convert event highlights into evergreen brand content.

**Team Collaboration & Project Management**
- Collaborate closely with creative teams for ad assets, video content, and campaign creatives.
- Lead and supervise digital marketing interns and reviewing weekly deliverables.
- Maintain consistency in branding and messaging across all digital touchpoints.

**Content Production Oversight**
- Collaborate with photographers, videographers, and designers to produce high-quality Reels, videos, and graphics.
- Direct creative shoots for campaigns and IPs.

**Analytics & Optimisation**
- Track engagement, reach, follower growth, and community activity.
- Use insights to refine content formats, posting schedules, and engagement tactics.

**Collaboration & Integration**
- Work closely with the Digital Marketing Manager to align organic and paid strategies, ensuring full-funnel campaign integration.
- Contribute to unified marketing reports and cross-channel strategies.

**Required Skills**:

- Proven track record in growing brand presence organically.
- Strong copywriting and storytelling skills.
- Working knowledge of Canva, Figma, and scheduling tools (Meta Suite, Later, Buffer).
- Familiarity with influencer outreach and negotiation.

**Preferred Experience**
- 2+ years in social media/community management, preferably in events, lifestyle, or sports.
- Experience in IP-based marketing campaigns.

**Role Details**
- Position Type: Full-time
- Working Days: Monday to Saturday
- Working Hours: 10:00 AM to 7:00 PM
- Office Location: Social Refuel C-1516, Kailash Business Park, Hiranandani-Vikhroli Link Road, Vikhroli West, Mumbai - 400079

**How to Apply**

Subject Line: Application - Social Media Executive

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Health insurance

Application Question(s):

- Have you created content strategies or monthly content calendars for social media?
- How many social media campaigns have you led in the past 12 months?
- On a scale of 1-10, how confident are you in your brand storytelling skills?
- Have you collaborated with influencers or creators for branded campaigns?
- Have you managed contracts or deliverables for influencers or community partners?
- Are you comfortable using tools like Canva or Figma for content creation or editing?
- Have you worked on marketing for events, IPs, or lifestyle brands?

**Experience**:

- Social media marketing: 1 year (required)

Work Location: In person