Product Marketing Associate
3 days ago
**Full Time**
- CedCoss- Job Code: C-59670
- Job Locations: CEDCOSS Technologies Private Limited, Vishwas Khand Road, Opposite to Nehru Enclave, Vishwas Khand, Gomti Nagar, Lucknow, Uttar Pradesh, India
- Compensation: ₹ 2 - 7 per year
- Required Experience: 2 - 3 Years
- Manage go-to-market strategies - owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.
- Corporate strategy - be the custodian of the corporate strategy and develop high impact materials for prospects, customers, and internal customer-facing teams.
- Differentiation Strategy - Creating powerful content on competitive differentiation & devise replacement programs.
- Collaboration - working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition
- Build and lead customer marketing programs. Engage in on-going dialogue with customers.
- Market intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
- Analyst relationship - Initiating Analyst Relationship programs for Analyst outreach
- Win/ Loss Analysis - Analyzing the reasons behind a prospect win or loss and reporting the same. Tracking key competitors and creating shadow marketing programs to tackle them.
- Track business performance - Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience.
Company Introduction
*** Cedcoss Technologies Pvt Ltd
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