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PPC Executive/ Digital Marketing

2 weeks ago

Ahmedabad, India Zigsaw Consultancy Services Full time

(Required Experience 2+ years) - Must have hands-on experience in E-commerce & Shopping campaigns

**Responsibilities**:
Being informed of the latest developments and trends in PPC and being the in house expert;
Analyzing the success of the paid campaigns;
Reporting the results of campaigns to key stakeholders;
Planning and developing an effective paid media strategy;
Gather data and report on campaign statistics to help to improve overall campaign performance, traffic, ACPC, ACoS / ROAS, CTR

Plan and implement organic and paid search initiatives;
Leading across paid media activity, across key channels, including Google Ads & Facebook and Instagram advertising;
Manage and monitor spend for PPC and SEO in lines with digital budget;
Build and manage paid advertising campaigns through Amazon Marketing Services, Google Ads and Facebook Ads;
Budget planning and budget management with flexible month/annual PPC budgets;
Strong knowledge of SEO is beneficial;
Profitably increase Ad spend/ROI;
Analyse and evaluate campaign success but identifying any future opportunities;
Monitoring and ever improving ways to optimise campaigns and take on board future learning briefs;
Running all PPC channels, including Google AdWords and retargeting.

**Requirements**:
Educated to a degree level (or equivalent) is essential, preferably in a business, marketing, advertising or media context;
Passionate of all things marketing, media and PPC;
Strong analytical and problem-solving skills;
Must have at least 3 years’ experience of PPC;
A working knowledge of paid advertising through 1 - 2 years’ experience in house or agency setting;
Strong organisation skills for self and others, paying attention to the details;
Must be degree educated;
Expertise in some advertising and analytics platforms such as Amazon Marketing Service (AMS), Sellics, Google Ads, Google Analytics, and Facebook Ads;
Full understanding of various marketing platforms;
Strong written and verbal communication skills;
Passionate about a career in marketing with a continual desire to grow and build on experience.

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹40,000.00 - ₹50,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (preferred)