Content Marketing Executive

2 weeks ago

Nanganallur Chennai Tamil Nadu, India Emcog Soutions Private Limited Full time

A Content Marketing Executive develops and implements content strategies to attract, engage, and retain a target audience, ultimately supporting business goals. This role involves creating various content formats, managing content calendars, and analyzing performance to optimize effectiveness.
- Here's a more detailed breakdown: Key Responsibilities:

- Content Strategy & Planning: Developing and executing content marketing strategies aligned with overall business objectives.
- Creating content calendars and managing the content creation process. Conducting market research to identify audience needs and preferences. Staying up-to-date on industry trends and best practices.
- Content Creation & Curation: Producing various forms of content, including written articles, blog posts, social media updates, videos, and more. Ensuring content is high-quality, engaging, and consistent with brand messaging. Optimizing content for search engines (SEO).
- Collaboration & Communication: Collaborating with internal teams (marketing, sales, product) to align content strategy with business goals. Communicating content plans and performance to stakeholders. Building relationships with clients and other relevant parties.
- Skills & Qualifications:

- Strong writing and editing skills: Ability to create compelling and engaging content across various formats.
- Content strategy and planning: Understanding of content marketing principles and the ability to develop effective strategies.
- SEO knowledge: Familiarity with keyword research, content optimization, and other SEO best practices.
- Analytics and reporting: Ability to track content performance, analyze data, and identify areas for improvement.
- Communication and collaboration: Excellent communication and interpersonal skills for working with various teams and stakeholders.
- Creative and innovative thinking: Ability to generate new ideas and develop creative content solutions.
- Project management: Ability to manage content projects, set deadlines, and ensure timely delivery.

**Job Types**: Full-time, Permanent

Pay: ₹11,892.90 - ₹50,526.52 per month

**Benefits**:

- Food provided

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Work Location: In person

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