Content Marketing

2 weeks ago

Chennai Tamil Nadu, India Cognizant Full time

**Job Purpose**:
Cognizant is searching for a Content Senior Manager to support its North American Field Marketing Team.

**Responsibilities**:
As a Content Senior Manager in Field Marketing, you will be responsible for overseeing all content development activities - from strategizing, researching, outlining, writing, editing, designing, posting, and measuring feedback and results.

Here’s the opportunity:

- Work with Subject Matter Experts (SMEs) and business unit leadership to define, develop and contribute to thought leadership that includes research studies, white papers, sales guides, perspectives, and points-of-view.
- Create outstanding content that differentiates Cognizant in the marketplace.
- Collaborate with Cognizant partners and colleagues, (thought leadership, advisory, AR, PR, social media, and website teams) and sales leadership to syndicate thought leadership and improve visibility and client reach.
- Lead messaging development in partnership with Cognizant SMEs, with a focus on business imperatives, industry trends, and solutions that elevate Cognizant’s brand.
- Work effectively with multiple stakeholders internally and externally to ensure delivery and quality of assets that are aligned with Cognizant branding guidelines.

**Minimum Qualifications**:

- B.A. or B.S. degree
- At least 10 years of prior B2B and/or professional services marketing experience, with a demonstrated ability to articulate key messages and value propositions
- Outstanding written and verbal communication skills - including executive communications
- Hands-on experience with AI and generative AI marketing tools
- Excellent project management skills and validated ability to lead cross-functional, cross-regional teams to complete objectives on time and within budget
- Previous experience working in a highly matrixed organization

Our strength is built on our ability to work together. Our diverse backgrounds offer different perspectives and new ways of thinking. It supports lively discussions, inspires thought leadership, and helps us build better solutions for our clients. We want someone who thrives in this setting and is inspired to craft relevant solutions through true collaboration. If you’re comfortable with leading organizational change, and experimenting with new tactics, we’d love to hear from you.

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