Marketing Associate

About us
We are building this and this and this
In short, we are building the platform to drive global careers for millennials from emerging economies We work at the exciting intersection of the 2 hottest trends around - edtech & fintech And we love that we succeed as a business while powering the dreams of talented students
Founder Profile
Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns. He thinks and tweets about Product, Business Models and Company Building
Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $3Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued >$500Mn The Leap team has a fine balance of industry experience (edtech, fintech, study abroad) and technical skills (engineering, product, design)
Job Description - Influencer Marketing Associate
About the Role We’re looking for a high-energy Influencer Marketing Associate to join Leap’s Marketing team. This role is perfect for someone who loves creators, thrives in social spaces, and knows how to make collaborations fun yet impactful. If you’re the kind of person who always knows the latest content trend, loves networking, and has a knack for convincing people—this role is for you.
Key Responsibilities
Identify, shortlist, and onboard relevant micro and mid-tier influencers (Instagram, YouTube, etc.) for campaigns.
Build and maintain long-term relationships with influencers, creators, and agencies.
Negotiate deals that maximize ROI while staying within budget.
Monitor content trends, formats, and viral opportunities to plug Leap campaigns naturally.
Coordinate influencer briefs, ensure timely content delivery, and track performance metrics.
Brainstorm and execute creative influencer campaigns for IELTS, study abroad, and other Leap products.
Maintain a creator database (size, niche, engagement, cost).
**Requirements**:
0-1 years of experience
Extrovert personality - comfortable networking and building rapport.
Excellent communication & negotiation skills - both written and verbal.
Up-to-date with Instagram/YT/Reels/TikTok trends.
Analytical mindset to track influencer performance & campaign ROI.
**Bonus**: Prior experience in influencer marketing or creator partnerships.
Who You Are
A deal-closer.
Social media nerd - spends time on reels/shorts not just for fun, but to decode trends.
Content-friendly - you understand what “works” and what “flops.”
Entertainment-focused - you know how to make boring topics fun.
Passionate about education and helping Indian students succeed abroad.
Mutual Respect
We love people who are ‘relentlessly resourceful’. Find your way out. Focus on the possibilities instead of the problems.
Bias for action
We take calculated risks backed by data and information available and encourage fail fast to find the best solutions as soon as possible
Learn & get better
Continuous learning and improvement is the key. We don’t stop learning. We treat feedback as a gift and as an opportunity to get better.
Growth mindset
We operate with a growth mindset and not a mindset of fear or judgement. You are in control of your own ability to learn and improve. We love Resilience.