Paid Media Executive
5 days ago
Summary:
Roles and Responsibilities:
- Develop and implement performance marketing strategies to drive customer acquisition and retention
- Manage and optimize paid media campaigns across various channels, including SEM, display, social, and affiliate marketing
- Analyze campaign performance data and provide insights to optimize ROI and drive continuous improvement
- Collaborate with cross-functional teams to align marketing efforts with overall business goals
- Stay up-to-date on industry trends and best practices to ensure our marketing strategies remain competitive
- Lead and mentor a team of performance marketing specialists to achieve departmental goals
Qualifications:
- Bachelor's degree in Marketing, Business, or related field
- Minimum of 2 years of experience in a similar role within the Paid Media department
- Strong analytical skills and proficiency in data-driven decision-making
- Excellent communication and leadership abilities
- Experience with performance marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and Google Analytics
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
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