Copywriter - Social Media & Video Scripts

1 week ago

Bengaluru Karnataka, India Digital Academy 360 Full time

**Copywriter - Social Media & Video Scripts**

**Department**: Creative / Marketing
**Employment Type**: Full-Time
**Location**: On-site
**Experience**: 2-4 years
**Salary**: as per market standards

**About the Role**

We’re looking for a **creative and versatile Copywriter** who specializes in writing compelling **video scripts for social media and promotional campaigns**. If you have a knack for storytelling, understand digital audiences, and can turn ideas into scroll-stopping content, we’d love to have you on board. Experience in the **education or ed-tech** space is a big plus.

**Key Responsibilities**
- Write **engaging and high-converting scripts** for short-form videos, reels, and course promos tailored for platforms like Instagram, YouTube, and Meta Ads.
- Collaborate with the content, design, and video teams to conceptualize and execute ideas that drive attention and conversions.
- Understand target audience personas and write content that aligns with their interests, challenges, and motivations.
- Maintain consistency in tone, messaging, and storytelling across all platforms.
- Participate in brainstorming sessions and content planning meetings.
- Continuously optimize scripts and copies based on performance data and feedback.

**Required Skills & Qualifications**
- 2-4 years of experience as a **copywriter**, preferably in digital-first brands or agencies.
- Proven experience in writing **video scripts** for social media, brand storytelling, and promotional content.
- Excellent command of English with strong storytelling, grammar, and creative writing skills.
- Ability to adapt tone and style for different platforms and audiences.
- Familiarity with social media trends, ad formats, and content best practices.
- Highly collaborative, open to feedback, and capable of working in a fast-paced creative environment.
- A portfolio showcasing **video scripts**, social media copies, and promotional campaigns is a must.

**Bonus Points If You Have**
- Experience in **Ed-tech or education marketing**.
Knowledge of performance marketing copywriting (CTAs, hooks, conversion tactics).
Basic understanding of content SEO and keyword usage.
- Agency Experience

**What You’ll Get**
- Opportunity to bring ideas to life and see them directly impact real audiences.
- Creative freedom to experiment and innovate.
- Work with a passionate team that values storytelling, strategy, and scale.
- Be part of a fast-growing education and digital marketing ecosystem.

**Job Types**: Full-time, Permanent, Fresher

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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