Digital Marketing Associate
5 days ago
Experience: 3-6 years.
**Responsibilities**:
- Website keyword research, analysis & optimization
- Website on-page & off-page optimization for SEO Ranking
- Run & optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns
- User Behavior Tracking using tools such as Google Tag Manager, SEMrush
- Knowledge of Google Keyword Planner/ Ubersuggest/ SEMrush Keyword research tools.
- Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).
- Create landing pages for capturing leads or goal conversion
- Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
- Knowledge of A/B, Multivariate, split testing to increase ROI of PPC Campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
**Requirements**:
- 3+ years relevant experience in Search Engine Optimization/ PPC Advertising
- Demonstrable experience in Pay Per Click, Social Media, and display advertising campaigns, Discovery & Performance Max Campaigns
- Hands on knowledge of remarketing campaigns
- Hands on knowledge of SEO Strategy & Implementation
- Solid knowledge of website analytics tools (e.g., Google Analytics / SEMrush)
- Experience in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns
- Certification (Google AdWords, Facebook Ads) if any will be an added advantage.
**Education**:
B. Tech, B. E., B. Sc., BCA, MCA (Computer Science, Math, Physics, Chemistry, Statistics)
**Salary**: ₹216,571.25 - ₹416,358.87 per year
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
COVID-19 considerations:
NO MASK NO ENTRY
Ability to commute/relocate:
- Kondhwa, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
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