
Content Strategist
6 days ago
**Job Summary**:
**Key Responsibilities**:
- **Strategy Development**:
- Develop comprehensive Content strategies that align with clients' business goals and brand identity.
- Identify target audiences and create tailored content strategies to reach and engage them.
- Conduct competitive analysis and stay updated with industry trends to inform strategy.
- **Content Planning and Creation**:
- Create, curate, and manage high-quality, engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
- Develop content calendars to ensure a consistent posting schedule.
- Collaborate with the creative team to produce visually appealing graphics, videos, and other multimedia content.
- **Campaign Management**:
- Plan and execute social media campaigns, including paid advertising, to drive brand awareness, engagement, and conversions.
- Monitor and optimize campaign performance, adjusting strategies as needed to achieve desired outcomes.
- Manage social media budgets and allocate resources effectively.
- **Analytics and Reporting**:
- Track and analyze social media metrics to measure the effectiveness of strategies and campaigns.
- Provide regular reports and insights to clients, highlighting key performance indicators and areas for improvement.
- Use data to refine and optimize social media strategies.
- **Community Engagement**:
- Foster and manage online communities by engaging with followers, responding to comments, and addressing inquiries in a timely manner.
- Develop and implement strategies to grow followers and increase engagement.
- Monitor social media trends and conversations to identify opportunities for brand involvement.
- **Collaboration and Coordination**:
- Work closely with the marketing, creative, and content teams to ensure cohesive and integrated marketing efforts.
- Coordinate with clients to understand their objectives, provide updates, and obtain approvals.
- Stay informed about new social media tools, best practices, and emerging platforms.
**Key Attributes**:
- Strategic thinker with a creative flair.
- Strong organizational and project management skills.
- Collaborative team player.
- Adaptable and open to feedback.
- Passionate about social media and digital marketing.
**Job Types**: Full-time, Permanent
Pay: ₹24,327.41 - ₹55,231.88 per month
**Benefits**:
- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Gurugram, Haryana: Reliably commute or planning to relocate before starting work (preferred)
Application Question(s):
- Current CTC?
- Salary Expectations?
**Experience**:
- working in a digital marketing agency: 1 year (required)
Work Location: In person
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