Salesforce Marketing Cloud

About Sonata Software

In today's market, there is a unique duality in technology adoption. On one side, extreme focus on cost containment by clients, and on the other, deep motivation to modernize their Digital storefronts to attract more consumers and B2B customers.

As a leading Modernization Engineering company, we aim to deliver modernization-driven hypergrowth for our clients based on the deep differentiation we have created in Modernization Engineering, powered by our Lightening suite and 16-step Platformation playbook. In addition, we bring agility and systems thinking to accelerate time to market for our clients.

Headquartered in Bengaluru, India, Sonata has a strong global presence, including key regions US, UK, Europe, APAC, and ANZ. We are a trusted partner of world-leading companies in TMT (Telecom, Media, and Technology), Retail & CPG, Manufacturing, BFSI (Banking, Financial Services, and Insurance), and HLS (Healthcare and Lifesciences) space. Our bouquet of Modernization Engineering Services cuts across Cloud, Data, Dynamics, Contact Centers, and around newer technologies like Generative AI, MS Fabric, and other modernization platforms.

JD

1)7+ years of experience

2)Skills : Lead Business Analyst

3)Location: Hyderabad/ Bangalore/ Chennai (Work from Home)

4)Shifts: 3:30 PM to 12:30 AM

**Salesforce Business Analyst (Experience - 7+ Years)**

**Description**:
**Responsibilities**:

- Gather and document detailed business, functional, and technical requirements for Salesforce projects.
- Collaborate with business stakeholders to understand their challenges and needs, translating these into Salesforce solutions.
- Conduct analysis of current business processes and workflows, identifying opportunities for improvement using Salesforce.
- Work closely with Salesforce administrators, developers, and architects to design and implement scalable Salesforce solutions.
- Create and manage detailed user stories, process flow diagrams, business requirement documents (BRD), and use cases to communicate requirements.
- Assist in the configuration and customization of Salesforce, ensuring it meets business needs.
- Coordinate User Acceptance Testing (UAT) to ensure that Salesforce solutions are aligned with business expectations.
- Provide ongoing support and training to end-users, ensuring effective adoption of Salesforce tools and processes.
- Act as a liaison between business teams and technical teams, ensuring clear communication and alignment.
- Stay current with Salesforce best practices, new features, and updates to recommend platform optimizations.

**Qualifications**:

- 5+ years of experience as a Business Analyst, with at least 3 years working on Salesforce-related projects.
- Strong knowledge of Salesforce configuration, including Sales Cloud and Service Cloud. Experience with Salesforce automation tools (e.g., Process Builder, Flows) is a plus.
- Proven ability to gather and document business and technical requirements and translate these into Salesforce solutions.
- Hands-on experience with creating detailed user stories, process maps, and functional specifications for Salesforce.
- Strong analytical and problem-solving skills, with the ability to provide actionable insights and recommendations.
- Excellent communication and stakeholder management skills, with the ability to work with cross-functional teams and present complex concepts to non-technical audiences.

**Certifications**:

- Salesforce Service Cloud Consultant
- Salesforce Administrator certification or Salesforce Business Analyst certification (Highly desirable)