Salesforce marketing cloud specialist

4 weeks ago

Bengaluru, India Value Innovation Labs Full time

Job Title: Salesforce Marketing Cloud Specialist with 10 yrs experienceOnsite in, Bangalore-KA-IndiaShift 02.00 pm IST to 10.30 pm ISTImmediate joiners will be preferred.Job Summary: We are seeking a skilled and innovative Salesforce Marketing Cloud Specialist to lead our marketing automation and campaign execution efforts. The ideal candidate will be proficient in Salesforce Marketing Cloud (SFMC), with a strong understanding of SQL for data management and experience in automation. This role focuses on leveraging SFMC to deliver personalized, data-driven marketing strategies that drive engagement and business growth.Key Responsibilities:Salesforce Marketing Cloud Expertise:- Design and manage multi-channel campaigns using Email Studio, Journey Builder, and Automation Studio.- Create data-driven marketing strategies with robust segmentation and personalization.- Build, test, and optimize dynamic content for targeted campaigns.- Monitor and analyze campaign performance to provide actionable insights and recommendations.SQL & Data Management:- Utilize SQL for querying and managing data extensions within SFMC.- Ensure data integrity and create custom reports to support marketing objectives.- Collaborate with data teams to synchronize and streamline data flows between systems.Automation & Integration:- Develop automated workflows and marketing journeys to enhance efficiency.- Integrate SFMC with other tools and platforms, including Salesforce CRM and third-party applications.- Implement and maintain API-based connections to support advanced campaign functionality.Strategic Collaboration:- Partner with marketing and sales teams to align SFMC capabilities with business goals.- Provide training and support for internal teams to maximize platform utilization.- Stay up-to-date with SFMC developments and best practices to drive innovation.Qualifications:Essential Skills:- Expertise in Salesforce Marketing Cloud (certifications such as Email Specialist or Marketing Cloud Consultant are highly preferred).- Strong knowledge of SQL for data management and reporting.- Proven ability to create and optimize automated marketing workflows.- Familiarity with other SFMC tools like Audience Builder, Social Studio, or Advertising Studio is a plus.Additional Skills:- Basic understanding of Salesforce Commerce Cloud and its integration with SFMC.- Strong analytical and problem-solving skills with a focus on ROI-driven marketing.- Excellent communication and collaboration abilities.- Splunk.For more details, please reach out to Kishan Kumar at or (available on Whats App as well).Looking forward to connecting"

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