Salesforce Marketing Cloud SME
5 days ago
Role & responsibilities
- Serve as the primary liaison between marketing stakeholders and technical teams to ensure seamless campaign execution.
- Architect, guide and support scalable solutions using SFMC modules like Journey Builder, Email Studio, Automation Studio, and Contact Builder.
- Translate marketing goals into technical specifications and actionable workflows.
- Lead integration efforts with CRM systems, data platforms, and third-party platforms.
- Design and optimize customer journeys, segmentation strategies, and real-time personalization.
- Ensure data governance, privacy compliance, and platform security best practices.
- Conduct workshops, demos, and training sessions to drive platform adoption and maturity.
- Stay ahead of Salesforce releases and innovations, especially within Marketing Cloud and Einstein AI.
Preferred candidate profile
- 812 years of hands-on experience in Salesforce, with a strong focus on Marketing Cloud.
- Salesforce certifications such as Marketing Cloud Consultant, Email Specialist, or Architect.
- Strong understanding of marketing automation, customer journeys, and campaign analytics.
- Proficiency in AMPscript, SQL, SSJS, and data modeling within SFMC.
- Experience with API integrations, SDKs, and event tracking across web and mobile platforms.
- Excellent communication and stakeholder management skills.
- Familiarity with tools like Jira, Confluence, Tableau CRM, and CDP platforms is a plus.
- Familiarity with other similar marketing platforms like Mo Engage is an added advantage.
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