Content Strategist and Marketing

_LearnTube_ is hiring a full-stack content creator who lives and breathes content, someone who can be both in front of and behind the camera. If you're the kind of person who naturally spots trends, loves scripting + shooting + editing your own videos, and wants to grow a bold personal and brand voice on platforms like Instagram, LinkedIn, and YouTube, this role is for you. This isn’t a content planning or copywriting job. This is a do-it-all, end-to-end creator role with high visibility, working directly with LearnTube’s Founders to shape both their personal brands and LearnTube’s social presence.

**What You’ll Do**:
1. Strategy & Brand Marketing:

- Develop and execute a brand-led content marketing strategy that supports LearnTube’s positioning, growth, and product roadmap.
- Own the tone, voice, and visual identity across all content formats and platforms.
- Plan integrated campaigns that span all social media, YouTube, Instagram and LinkedIn.

2. Content Creation & Performance:

- Be on camera for reels, shorts, and videos with confidence and authenticity.
- Lead the end-to-end production of content—ideating, scripting, shooting, editing, and publishing.
- Create eye-catching visuals, statistics, carousels, and infographics using Canva or similar tools.
- Spot and adapt trends, memes, and hooks to fit our brand and goals.

3. Growth & Channel Ownership:

- Build the content presence for both LearnTube and its founders across Instagram, LinkedIn, and YouTube.
- Use analytics to inform what’s working, double down on winning formats, and optimise publishing cadence.
- Collaborate with the product, design, and marketing teams to build authentic, engaging narratives

**You’re a Great Fit If You**:

- Love being on camera and have strong performance/presentation skills
- Can shoot/edit on your own using your phone with basic gear
- Know how to build content that hooks—whether it’s a 3-second scroll-stopper or a 3-minute video
- Are fluent in Canva and basic editing tools (CapCut, VN, Premiere Pro, etc.)
- Have a solid sense of humour, are up to date with internet trends, and can adapt them to a brand voice
- Understand what works on at least 2 of the 3: Instagram, LinkedIn, and YouTube
- Thrive in fast-paced, early-stage environments with high autonomy

Bonus if you’ve: Run your own content page/channel, Created content for a brand, agency, or college club, Built something viral—even if once

**What This Role Offers**:

- A chance to work directly with founders and grow your on-camera brand
- Creative freedom to experiment with content formats, ideas, and trends
- Massive visibility—your work will be seen by millions
- A front-row seat to the journey of a fast-growing AI-first startup

**Not the Right Fit If You**:

- Prefer only being behind the camera.
- Need heavy scripting or creative direction
- Aren’t active on at least two major content platforms
- Want a purely managerial/content strategist role

**About LearnTube**:
At LearnTube, we're reimagining how the world learns—making education accessible, affordable, and outcome-driven using Generative AI. Our platform turns scattered internet content into structured, personalized learning journeys using:

- AI-powered tutors that teach live, solve doubts instantly, and give real-time feedback
- Frictionless delivery via WhatsApp, mobile, and web
- Trusted by 2.2 million learners across 64 countries

**Meet the Founders**:
Founded by Shronit Ladhani and Gargi Ruparelia—both second-time entrepreneurs and ed-tech builders:

- Shronit is a TEDx speaker and an outspoken advocate for disrupting traditional learning systems
- Gargi is one of the Top Women in AI in India, recognized by the Govt., and leads our AI and scalability roadmap

Together, they bring deep product thinking, bold storytelling, and executional clarity to LearnTube’s vision. LearnTube is proudly backed by Google as part of their 2024 AI First Accelerator, giving us access to cutting-edge tech, mentorship, and cloud credits.

**Why Join Us?**

We don’t just build learning products—we build a culture of velocity, ownership, and mission-first execution. Here’s what makes this a career-defining opportunity:
**Work with Real AI**: Not fluff. You’ll build and operate at the frontier of GenAI, LLMs, and real-time tutoring systems.

**Accelerate Your Career**: Think of it as three years of learning in one. Our pace and exposure levels are unmatched.

**Own High-Impact Projects**:No layers. No micro-management. Just full-stack ownership with trust and visibility.

**Build with the Best**:Collaborate with the founders daily, and get access to top minds like the CTO of Inflection AI.

**Monday Morning Meetings You’ll Love**:Our culture is async-smart, but we make time to learn, bond, and grow as a team every week.

**Make Global Impact**:Be part of building the world’s go-to AI-powered career learning assistant for millions of learners.

Pay: ₹600,000.00 - ₹1,200,000.00 per year

**Benefits**:

- Flexibl