Content Strategist

5 hours ago

Mumbai, India Pepper Content Full time

Pepper Content is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

We are looking to hire a Lead Content Strategist to develop and execute content and communication strategies for enterprise accounts. The content strategist's responsibilities will include determining the problem areas for a brand, understanding the objective and customer journeys, and directing a way forward via content to increase brand awareness and retention.

Job Responsibilities:

- Developing clear and engaging content strategies and plans that are consistent with the company's brand image and address both business goals and consumer needs.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Performing content audits to assess how well existing content is performing.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Managing, directing, and delegating the team of in-house and freelance strategists.
- Creating, adjusting, and managing the editorial calendar.
- Establishing style guides that specify the writing style and tone needed to create engaging content.
- Leading content workshops for brands and developing a solid understanding of the target audience through online and traditional market research.
- A strong content management background with a minimum of 6+ years of experience.
- Proven content strategy and project management experience.
- Industry know-how - experience in BFSI, FMCG, and D2C brands and should have a good understanding of how different industries work
- Good understanding of SEO tools
- Spearheaded client meetings for strategy, brainstorming, and planning.
- Passionate about learning, bringing in industry insights, and capable of leading large projects/large companies/Enterprises
- Minimum 3 years experience in leading a team.
- Excellent analytical skills.
- Effective communication skills.

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