Content Marketing Strategist

1 day ago

Kandivali Mumbai Maharashtra, India Veia Luxury Private Limited Full time

**Overview**:As a Content Marketing Strategist for our fine jewellery company, you will play a crucial role in developing and executing a comprehensive content strategy that aligns with our brand identity, engages our target audience, and drives business objectives. This role encompasses creative copywriting, strategic planning, and effective management of digital content across various platforms.

**Responsibilities**:
**Content Strategy**:Develop and implement a content marketing strategy that supports overall business goals and enhances brand visibility.
Collaborate with cross-functional teams to ensure content aligns with marketing, sales, and product initiatives.

Ensure consistency in tone, voice, and messaging across all channels.

**Social Media Management**:Manage and curate content for social media platforms, including Instagram, Facebook, and Ticktok.
Create engaging and shareable content to drive community growth and brand loyalty.

**Visual Storytelling**:Collaborate with design teams to integrate visually appealing elements into content, including high-quality images and videos showcasing our fine jewellery collection.

**Campaign Development**:Contribute to the creation of integrated marketing campaigns, ensuring content aligns with campaign themes and objectives.

**Analytics and Reporting**:Monitor content performance using analytics tools and provide insights to refine and optimize strategies.
Track key performance indicators (KPIs) related to content engagement and conversion.

**Market Research**:Stay updated on industry trends, competitor strategies, and emerging content marketing technologies.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in content marketing, copywriting, and social media management, preferably in the luxury or fine jewellery industry.
- Strong creative and strategic thinking abilities.
- Excellent written and verbal communication skills.
- Proficiency in SEO, analytics tools, and content management systems.
- Familiarity with design principles and the ability to collaborate with design teams.
- Passion for and knowledge of fine jewelry and luxury brands.

**About the agency**

Veia Luxury Pvt Ltd is an Indian brand management agency with a growing international client base. We have a people-focused approach and are driven by discovery. Join us on the adventure.

**Salary**: ₹380,000.00 - ₹500,000.00 per year

**Benefits**:

- Paid sick time

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Mumbai: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

Work Location: In person

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