Marketing Executive From Mass Communication

3 days ago


Shyambazar Kolkata West Bengal, India Institute of NeuroDevelopment Full time

Job description:

- Handle go to market marketing strategies and initiatives for both offline and online offerings
- Business networking with relevant stakeholders
- Oversee the marketing campaigns, both offline and online
- Monitor and evaluate all marketing campaigns against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels both for online and offline offerings
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
- Develop a proper understanding of the target audience, their wants and needs, and using the same to fine tune the product offerings of the organisation

**Salary**: ₹144,000.00 - ₹240,000.00 per year

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

COVID-19 considerations:
Standard COVID-19 Protocols

**Experience**:

- Marketing: 2 years (required)

License/Certification:

- training in Public relations or Mass Communications (preferred)

Willingness to travel:

- 50% (preferred)

**Speak with the employer**

+91-XXXXXXXXXX



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