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Performance Marketing Executive

2 weeks ago

Yelahanka Bengaluru Karnataka, India Bhaleri Consumer Services Pvt. Ltd. Full time

**Job Title: Performance Marketing Executive**

**Key Responsibilities**:

- **Campaign Management**:

- Plan, create, and manage Google Ads and Meta Ads campaigns (Facebook/Instagram).
- Optimize campaigns for performance, ensuring that KPIs such as CTR, CPC, CPA, and ROAS are met.
- A/B testing of ads to find the most effective ad creatives and targeting strategies.
- **Budget Management**:

- Manage monthly ad budgets of up to ₹2,00,000, ensuring optimal allocation across campaigns for maximum ROI.
- Monitor spending and adjust bids as needed to stay within budget while maximizing conversions.
- **Strategy Development**:

- Develop and implement comprehensive digital marketing strategies for Google Ads and Meta Ads to meet business goals.
- Conduct keyword research and competitor analysis to refine ad targeting and improve campaign outcomes.
- **Performance Tracking & Reporting**:

- Track, measure, and analyze campaign performance using tools such as Google Analytics, Facebook Ads Manager, and other analytics platforms.
- Provide regular reports on campaign performance, highlighting key metrics and offering actionable insights for continuous improvement.
- **Collaboration**:

- Work closely with other marketing teams (Content, SEO, Design) to align paid media efforts with broader marketing strategies.
- Communicate results and optimizations effectively with stakeholders.
- **Stay Updated with Trends**:

- Continuously stay up-to-date with the latest trends in digital advertising, especially Google Ads and Meta Ads, to leverage new features and tools.

**Requirements**:

- **Experience**: Minimum of 2 years of hands-on experience managing Google Ads and Meta Ads campaigns.
- **Skills**:

- Expertise in Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook & Instagram).
- Strong understanding of digital marketing metrics and data-driven decision-making.
- Proficiency in using Google Analytics, Facebook Ads Manager, and similar platforms.
- Excellent written and verbal communication skills.
- **Budget Management**: Proven experience handling monthly ad budgets of ₹2,00,000 or more.
- **Problem-Solving**: Ability to troubleshoot and resolve campaign performance issues efficiently.
- **Education**: Bachelor's degree in Marketing, Business, or a related field is preferred.

**Additional Skills (Optional but Preferred)**:

- Certifications in Google Ads and Meta Ads.
- Familiarity with marketing automation tools and CRM platforms.

**Benefits**:

- Competitive salary.
- Flexible working hours and remote work options.
- Opportunity for professional growth and skill development.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Morning shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)
- total work: 1 year (required)

Work Location: In person