Field Marketing Executive

3 days ago

Noida Uttar Pradesh, India FALCO ROBOTICS PRIVATE LIMITED Full time

**Field Marketing Executive (On-Site Promotions & BTL Campaigns)**

Roles & Responsibilities:

- Plan and execute on-ground marketing campaigns, product demos, and brand activations.
- Build brand awareness through physical presence in exhibitions, malls, colleges, RWAs, shops, and other public areas.
- Coordinate with vendors, promoters, and local authorities to ensure smooth campaign execution.
- Engage with customers face-to-face, understand their needs, and pitch relevant offerings.
- Distribute marketing materials such as flyers, brochures, merchandise, etc.
- Track and analyze campaign performance, lead generation, and footfall metrics.
- Report daily/weekly progress to the marketing manager with actionable insights.
- Ensure proper branding at all on-site locations as per brand guidelines.
- Identify local marketing opportunities and partnerships to boost reach.

Key Requirements:

- 3-4 years of proven experience in field marketing, BTL activation, or on-site promotions.
- Strong communication and interpersonal skills.
- Willingness to travel extensively for campaigns (local + outstation if needed).
- Self-motivated, energetic, and go-getter attitude.
- Ability to manage and train ground-level promoters and volunteers.
- Experience working with FMCG, electronics, tech startups, or product-based companies is a plus.
- Familiarity with lead capturing tools and basic reporting in Excel/Google Sheets.

**Job Type**: Permanent

Pay: ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement

Schedule:

- Day shift
- Fixed shift

Supplemental Pay:

- Performance bonus

**Language**:

- Hindi (required)

Work Location: In person

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