Activation Marketer- Commercial Branding

3 days ago

Bengaluru Karnataka, India 3M Full time

**Job Description**:
Job Title:
Activation Marketer
- Commercial Graphics & Architecture Market portfolio, Commercial Branding & Transportation Safety Division, 3M India

Overview:
The activation marketer is expected to spearhead marketing strategies to drive portfolio’s growth and

Enhance it’s awareness & and value proposition amongst stakeholders (end customers, channel & influencers), while simultaneously ensuring alignment with the company's mission and other departments.

Description:
The jobholder should be capable of recognizing and evaluating new market trends, customer insights and feed inputs to strategic planning teams at Asia and global level and accordingly develop strong execution plans and bring a regular review rhythm to drive execution.

He/she should also be able to identify and execute marketing campaigns and identify new projects for growth. Should have good knack of financial understanding to regularly conduct price/profit analysis, project pricing, mix improvement & portfolio optimization. A good understanding of distribution & key account management type business, digital marketing, website optimization, promotional & rebate efforts, price management, market analysis, etc. is a must in order to meet the basic expectations from the role

The role broadly includes but not limited to:

- Strategy, planning, global alignment & execution.
- Drive change, growth, and continuous improvement.
- Spearhead the introduction & establish new products in the market
- Engagement with end customer & channel to drive market growth
- Campaign conceptualization & management
- Cross functional stakeholder management within country, area & global organisations

Qualifications:

- 10-15 years in marketing with a proven track record in senior marketing roles,

preferably in industrial/ B2B products
- Demonstrated experience in developing and executing successful marketing campaigns.
- Proficiency in analysing, representing & reporting data
- Excellent communication and collaboration skills.
- Ability to think creatively and innovatively, with a focus on achieving business results.
- Familiarity with the latest trends, technologies, and methodologies in marketing, digital

marketing, and media.The ability to think freely, work independently, excellent communication, demonstrate outstanding problem-solving skills and a high level of self-drive are essential to this role.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

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