Content Experience Designer

5 days ago

Chennai Tamil Nadu, India Cognizant Full time

**Job Summary**

**Content Experience Designer**

Content Experience Designers at U.S. Bank are customer-obsessed in developing human-centered experiences that provide personalized, clear, helpful and inclusive digital-plus-human solutions for our customers. They consider the why, what and how of product use to help identify where user needs intersect with business goals across the entire user journey. They leverage human-centered design methods (design-thinking, service design, research/insights, etc.) to plan, create and present persuasive, engaging and strategic ideas that influence product roadmaps and demonstrate a solution's potential for success. They perform competitive analysis of direct/indirect competitors and monitors the marketplace for new trends to inform the research and design process.

**What Content Experience Designers do**
- Gather and assess business requirements for new or enhanced business products.
- Use quantitative and qualitative data; ensure content decisions are informed by real user needs and influence human behavior.
- Employ a range of human-centered techniques (personas, user flows, content audits and wireframes) to determine content design.
- Generate, refine and maintain content in Figma (CMS, design files and/or other documentation tools).
- Work in partnership with Experience Designer(s) to ensure content and visual design elements create a cohesive and engaging solution.
- Ensure content adheres to accessibility and compliance standards.
- Elevate all content design to Shield design and content guidelines, and use the guidelines to influence meaningful consistency and quality.
- Participate in content community of practice (COP) events and efforts for personal development and peer support.
- Observe user interviews and usability sessions.
- Validate content in a test environment before it is released to production.
- Work in an Agile environment, which includes writing sprint stories and participating in regular Agile ceremonies. Must become adept at using Agile tools like Jira and Confluence. May contribute to story sizing and scoping.

**Basic Qualifications**

Bachelor's degree with an emphasis in English, Writing, Technical Writing, Journalism, Content Strategy, or Library Science preferred, or equivalent experience

Typically three to five years of relevant experience

Deep proficiency with tools like Figma
- Effective presentation, verbal and written communication skills

**Preferred Skills/Experience**
- Expert understanding of the principles of content strategy and information architecture as well as deep experience with user-centered design (from concept to delivery)
- Strong skills in managing ambiguity, working autonomously and multitasking
- Ability to meet ambitious deadlines and deliver high-quality work on schedule, including quickly turning around plans and reports
- Exceptional at communicating complex concepts clearly and persuasively across different audiences and varying levels of the organization

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