Creative Content and Digital Marketing Lead

1 week ago

Chromepet Chennai Tamil Nadu, India Yuti Designer Private Limited Full time ₹ 2,40,000 - ₹ 4,80,000 per year

We are looking for a creative and result-driven Content & Digital Marketing Executive to join our team at Yuti Designer Private Limited. The ideal candidate should have excellent content writing skills, digital marketing knowledge, and a passion for fashion branding. You will also be responsible for handling and coordinating with the cameraman for regular photoshoots, video shoots, and reels.

Key Responsibilities:

  • Write engaging and fashion-relevant content for website, social media, product descriptions, blogs, and campaigns
  • Manage and grow our social media presence (Instagram, Facebook, etc.) through posts, reels, stories, etc.
  • Plan and execute SEO strategies to improve Google rankings and website traffic
  • Coordinate with the cameraman for photoshoots, video shoots, and behind-the-scenes content
  • Ensure timely creation of content for new collections, embroidery works, and promotional materials
  • Plan and run paid digital marketing campaigns for brand awareness and lead generation
  • Track and report performance of content and campaigns
  • Collaborate with the production and design team to bring brand stories to life

Required Skills:

  • Strong content writing skills (English & Tamil preferred)
  • Good knowledge of SEO, Google Analytics, and social media ad tools
  • Creative eye for visuals and experience handling or coordinating with photo/video teams
  • Understanding of fashion and traditional Indian embroidery trends
  • Good communication, coordination, and time management skills

Qualifications:

  • Bachelor's degree in Marketing, Mass Communication, Fashion Communication, or similar
  • 3 years above
  • Experience in a fashion or apparel company is preferred

Contact: HR

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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