Paid Media Executive
6 days ago
**ob Title**: Paid Media Executive
**Location**: [Your Location]
**Experience Required**: Minimum 1 year in Paid Media / Digital Marketing
**Employment Type**: Full-time
**Job Summary**:
**Key Responsibilities**:
- Plan, execute, and optimize paid media campaigns across Google, Meta, and other platforms.
- Monitor campaign performance and make data-backed recommendations to improve ROI.
- Conduct keyword research, audience targeting, and budget allocation.
- Collaborate with the design and content team to create effective ad creatives and copies.
- Generate weekly and monthly performance reports.
- Stay updated with the latest paid media trends, tools, and best practices.
- Manage A/B testing of ads and landing pages.
- Track and report KPIs such as CTR, CPC, CPA, and conversion rate.
**Requirements**:
- Bachelor’s degree in Marketing, Advertising, or related field.
- Minimum **1 year of experience** in paid media or performance marketing.
- Hands-on experience with Google Ads, Facebook Ads Manager, and Analytics tools.
- Strong analytical and Excel/reporting skills.
- Good communication and time management skills.
- Google Ads or Meta certifications (preferred, not mandatory).
**Key Skills**:
Google Ads | Facebook Ads | Instagram Ads | Campaign Optimization | Performance Marketing | Google Analytics | Remarketing | Keyword Research | Budget Management
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
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