Paid Media Executive

5 days ago

Bengaluru, India Resource tree Global Services Full time

**JOB DESCRIPTION**

**Role**: Paid Media Executive

Exp - 3yrs Mim

Remote location

**Roles and Responsibilities**
- Execute Google and Bing paid search ads, display ads and video ads.
- Execute Facebook and LinkedIn conversion ads as well as remarketing.
- Be very well versed with Google & Facebook Policies that lead to rejection of campaigns.
- Very strong knowledge on audience targeting is important.
- Be ready to individually setup and optimize paid search & social campaigns.
- Manage keyword and product level bids related to budget and performance targets.
- Identify optimization opportunities to reduce budget and increase conversions.
- Communicate with the manager about spend strategies, performance and opportunities.
- Track and share daily performance metrics relative to topline growth goals.
- Hindsight campaign initiative performance as well as forecast KPIs on upcoming launches.
- Request creative and allocate budget weeks in advance of planned initiatives.
- Monitor search results and ever-evolving best practices.
- Have to look for programmatic advertising opportunities.
- Plan and propose media channels and campaign types to achieve objectives.
- Maintain up-to-date knowledge of the best practices, strategies, offerings in paid Search & social media, competitive landscape and any new opportunities.
- Excellent communication and interpersonal skills
- Proficiency with large data sets, Excel, and analytics tools.
- Strength in both critical thinking and creative thinking.
- At least 3 years of experiences in Paid marketing
- A love for data and an ability to analyze a vast amount of data with exceptional attention to detail.
- You can think outside of the box to offer solutions.
- Excellent written and verbal communication skills.

Able to work independently but is also a team player

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹500,000.00 - ₹700,000.00 per year

Schedule:

- Day shift

**Experience**:

- total work: 3 years (required)

**Speak with the employer**
+91 8900312532

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