Paid Media Executive

4 days ago

JP Nagar LIC Colony, Karnataka, India RDS Digital Full time ₹ 1,20,000 - ₹ 2,40,000 per year

ob Title: Paid Media Executive

Location: [Your Location]

Experience Required: Minimum 1 year in Paid Media / Digital Marketing

Employment Type: Full-time

Job Summary:

We are looking for a dynamic Paid Media Executive with at least 1 year of hands-on experience in managing and optimizing paid campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and other digital channels. The ideal candidate should be analytical, creative, and data-driven, with a good understanding of campaign performance metrics.

Key Responsibilities:

  • Plan, execute, and optimize paid media campaigns across Google, Meta, and other platforms.
  • Monitor campaign performance and make data-backed recommendations to improve ROI.
  • Conduct keyword research, audience targeting, and budget allocation.
  • Collaborate with the design and content team to create effective ad creatives and copies.
  • Generate weekly and monthly performance reports.
  • Stay updated with the latest paid media trends, tools, and best practices.
  • Manage A/B testing of ads and landing pages.
  • Track and report KPIs such as CTR, CPC, CPA, and conversion rate.

Requirements:

  • Bachelor's degree in Marketing, Advertising, or related field.
  • Minimum 1 year of experience in paid media or performance marketing.
  • Hands-on experience with Google Ads, Facebook Ads Manager, and Analytics tools.
  • Strong analytical and Excel/reporting skills.
  • Good communication and time management skills.
  • Google Ads or Meta certifications (preferred, not mandatory).

Key Skills:

Google Ads | Facebook Ads | Instagram Ads | Campaign Optimization | Performance Marketing | Google Analytics | Remarketing | Keyword Research | Budget Management

Job Type: Full-time

Pay: ₹15, ₹20,000.00 per month

Work Location: In person

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