Executive - CRM & Marketing Automation

4 days ago

Chennai Tamil Nadu, India Frost & Sullivan Full time

**About Frost & Sullivan**

**About the Role**

As an **Executive - CRM & Marketing Automation Team**, you will play a critical role in managing and optimizing Frost & Sullivan’s CRM operations in a non-technical capacity. You will focus on ensuring the quality and integrity of data within the CRM system, supporting Sales and Marketing teams, and generating actionable insights to drive business success.

**Responsibilities**:

- **Lead Qualification**: Analyze client queries, qualify them as sales leads, and route them to the appropriate teams.
- **Database Management**: Update and maintain CRM databases, including research on prospective contacts and companies, deduplication, and ensuring data accuracy.
- **Industry Categorization**: Evaluate company profiles, categorize them into relevant industry verticals, and identify decision-makers.
- **Stakeholder Collaboration**: Coordinate with global teams to ensure lead follow-up, feedback, and continuous process improvement.
- **Process Documentation**: Develop and update CRM process documentation and training materials.
- **Research for Database Development**:Conduct thorough research on companies, industries, and key decision-makers to gather accurate and relevant information for database development and enhancement.
- **Insights Generation**: Create reports and dashboards using Power BI to provide actionable insights for Sales teams.

**Required Competencies**:
We are seeking a motivated and detail-oriented individual who possesses:

- **Technical Skills**:

- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Familiarity with CRM tools (e.g., Microsoft Dynamics, HubSpot, Salesforce).
- Knowledge of **Power BI** and data visualization techniques.
- **Soft Skills**:

- Strong analytical and problem-solving skills.
- Excellent written and verbal communication abilities.
- A customer-centric mindset with the ability to prioritize tasks effectively.
- A proactive approach to learning new tools and technologies.
- **Experience**: 0-2 years in CRM, database creation through web research, or a related field. This is a **non-technical role**; prior technical expertise is not required, but a willingness to learn and adapt to CRM tools is essential.
- **Education**: Bachelor’s degree in any discipline.

**Why Join Frost & Sullivan?**
- Work with a global team that values collaboration, innovation, and excellence.
- Develop expertise in identifying and leveraging Growth Opportunities to drive business success.
- Benefit from structured career paths and continuous learning opportunities.
- Be part of a company that values work-life balance, offering a flexible work environment.
- Gain exposure to diverse industries and disruptive trends, shaping the future of businesses worldwide.

**What Makes You a Good Fit?**
- You are wildly curious and passionate about understanding customer journeys and growth opportunities.
- You are a self-starter who thrives in a dynamic and fast-paced environment.
- You are a persuasive communicator who can collaborate effectively with cross-functional teams.
- You are detail-oriented, ensuring high standards in every task you undertake.
- You are excited about leveraging data and technology to deliver measurable results.

**Equal Opportunity Employer**

Frost & Sullivan is committed to creating an inclusive work environment. We recruit and hire without regard to race, religion, gender, marital status, age, disability, national origin, or sexual orientation.

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