Executive - CRM & Marketing Automation

4 days ago


Chennai, India Frost & Sullivan Full time

About Frost & Sullivan Frost & Sullivan, the Growth Pipeline Company, has spent more than 60 years partnering with clients to develop transformational growth strategies by focusing on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets and new business models. Our Growth Pipeline Management (GPM) system supports clients by identifying and evaluating new growth opportunities and serves as the foundation for continuous growth. As an Executive – CRM & Marketing Automation Team , you will play a critical role in managing and optimizing Frost & Sullivan’s CRM operations in a non-technical capacity. You will focus on ensuring the quality and integrity of data within the CRM system, supporting Sales and Marketing teams, and generating actionable insights to drive business success. Analyze client queries, qualify them as sales leads, and route them to the appropriate teams. # Database Management : Update and maintain CRM databases, including research on prospective contacts and companies, deduplication, and ensuring data accuracy. # Develop and update CRM process documentation and training materials. # Research for Database Development: Conduct thorough research on companies, industries, and key decision-makers to gather accurate and relevant information for database development and enhancement. # Insights Generation : Create reports and dashboards using Power BI to provide actionable insights for Sales teams. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). # Familiarity with CRM tools (e.g., Microsoft Dynamics, HubSpot, Salesforce). # Knowledge of Power BI and data visualization techniques. ~ Experience : 0–2 years in CRM, database creation through web research, or a related field. This is a non-technical role ; prior technical expertise is not required, but a willingness to learn and adapt to CRM tools is essential. Bachelor’s degree in any discipline. Develop expertise in identifying and leveraging Growth Opportunities to drive business success. Benefit from structured career paths and continuous learning opportunities. Be part of a company that values work-life balance, offering a flexible work environment. Gain exposure to diverse industries and disruptive trends, shaping the future of businesses worldwide. You are wildly curious and passionate about understanding customer journeys and growth opportunities. You are excited about leveraging data and technology to deliver measurable results. We recruit and hire without regard to race, religion, gender, marital status, age, disability, national origin, or sexual orientation.


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