Digital Marketing Executive

2 weeks ago

India Target Integration Full time

Job description: He/she will typically

**Content Marketing**:

- Develop content marketing strategies aligned with our brand objectives and target audience.
- Create and curate engaging content, including blog posts, articles, infographics, videos, and social media content.
- Leverage content to engage with our online community and encourage user interactions through comments and discussions.
- Collaborate with the design team to create visually appealing and shareable content.

**Comment Engagement Strategy**:

- Develop and execute a comprehensive comment marketing strategy across social media, blogs, forums, and other relevant platforms.
- Monitor and respond to comments, reviews, and inquiries in a timely and professional manner, reflecting our brand voice and values.
- Identify and address both positive and negative comments effectively, turning negative feedback into positive customer experiences.

**Community Building**:

- Build and nurture a strong online community around our brand and products/services.
- Encourage user interactions and facilitate discussions that foster meaningful connections and brand loyalty.

**Content Amplification**:

- Collaborate with the content team to identify highly engaging content that sparks discussions and encourages comments.
- Leverage comments to amplify the reach and impact of our content marketing efforts.

**Reputation Management**:

- Monitor brand mentions and comments across various platforms to safeguard our brand reputation.
- Work proactively to address any potential issues or concerns raised by customers or the online community.
- Qualifications / Skills:
- Strong understanding of content marketing principles and experience in creating compelling content.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Familiarity with social media platforms and community engagement strategies.
- Bachelor’s degree in marketing, communications, or a related field is preferred.
- If you are a results-oriented Digital Marketing Executive with a passion for creativity, we would love to hear from you.

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