App Store Optimization

4 days ago

Surat, India Xcellence-IT Full time

**Responsibilities**:

- Identify opportunities and strategize plans to grow our app organically on Google Play Store through ASO
- Track, analyze, and optimize keywords and rankings for our app industry, as well as our competitors
- Produce creative content based on ASO strategies
- Keep track of version releases for our app and make sure our ASO updates are accurately implemented into the store
- Hands-on experience in on-page metadata & Off-page metadata factors.
- Off-page activities like backlink building, monitoring the link performances, Hygiene, and web page speed optimization.
- Collaborate with our Content and Marketing team to optimize play store pages, landing pages, and content.
- Research and ensure search engine optimization recommendations on App (code and content).
- Research and analyze competitor advertising links and develop link building strategies and develop and implement our ASO strategy.
- Stay up to date with the latest ASO and digital marketing trends and best practices.
- Knowledge about Guest Posting.

**Requirements**:

- Minimum of 2-3 years of proven ASO experience.
- In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO.
- Recommend changes to website architecture, content, linking and other factor to improve SEO positions for target keywords.
- Proven ASO & SEO experience.
- Up-to-date with the latest trends and best practices in SEO and ASO.
- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs.
- In-depth knowledge of research principles and methods and experience in analyzing data.
- App Localization experience.
- Critical thinker and problem-solving skills.
- Strong communication skills - both written and spoken.
- Please review this one JD, i find this one much better for ASO Expert.

**Salary**: From ₹60,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Surat, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- app store: 3 years (preferred)
- play store: 3 years (preferred)

**Speak with the employer**
+91 6355581820

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